🟠Criteo Developer Portal

Lead Technical Writer - Retail Media

I have started a full-time contract for the Ad Tech company Criteo in July 2024. I since became a full-time employee in Barcelona (Spain) in September 2025.

After spending the first six months revamping outdated/not standardized content on the Retailer Integration & Retail Media API documentation, and ramping up on Criteo's tools and industry, I progressively took the lead of the developer portal.

I now own the roadmap of Criteo’s developer portal for Retail Media API & Retailer Integration, working in coordination with Product, R&D, APIDX, GTM and Ops on a highly technical, rapidly evolving product & industry (Retail Media).

• My achievements so far:

  • I took the initiative to redesign & implement a new developer portal landing page as the current one was outdated and not optimized for technical users (using Codex) (Github repo here),

  • I implemented the first Technical writing framework & roadmap at Criteo with all the content formatting, technical content automation and prompts, processes and governance rules,

  • I designed and implemented a strategy to standardize API content automation to free some tech writing resources for cookbooks creation. To do so, I used Codex to develop scripts that generate standardized guides from our Open API Spec files, and automate all endpoints testing to generate up-to-date responses examples.

  • I successfully coordinated the migration of our entire external technical documentation to Readme Refactored,

  • I am currently investigating & testing along with Product & R&D docs' optimization for LLM & MCP.